About Us

Find out a little more about Poolwise

Proud to be Kiwi

New Zealand owned and operated company established in 2005, we are a one stop shop for all Pool & Spa Chemicals as well as a full range of Specialty Products.

Poolwise provides competitively priced Pool and Spa chemicals – NZ’s most comprehensive range for pool shops, schools and municipals.

We pride ourselves on fast and efficient service whilst retaining quality in all our goods.

The founder and director of Poolwise; Keith Robinson has been in the industry for 40 years with vast experience and knowledge across chemicals and products.  Keith has contacts internationally and locally which provides the best quality goods whilst keeping costs at a minimum.

Get in Touch


  • "I have had the pleasure of dealing with Keith for more than 20 years now. Keith has always supplied exceptional service to us at Pool Magic. With the many years’ experience Keith has had in the pool industry we have always found Keith’s knowledge to be of great help with sourcing new product for specific pool issues and assistance with these issues. Any request including panic orders are always deal with in a friendly, professional way with exceptionally fast delivery. I can’t speak highly enough of Keith and the staff at Pool Wise, one of the truly customer focused suppliers to the pool industry who will have Pool Magic’s business for many more years to come."
    Pool Magic
  • We purchased The Pool Shop - Tauranga in April 2011, which stocked the Poolwise range of spa and swimming pool chemicals.  Being new to the industry ourselves Keith Robinson was extremely knowledgeable and more than willing to offer support and advice to us at anytime.  Over the years Keith has made regular visits to our shop and is always happy to spend time answering our questions about his product range or industry standards.  The conference Poolwise ran in Surfers Paradise in 2012 was very professional and informative, with industry experts being invited to present to us.  Our team are all looking forward to attending the up-coming training courses being held in Auckland. Nothing is ever too much trouble for Keith and regardless of where he is in the country he always takes your calls and is genuinely happy to hear from you.  While we know that this is a business relationship we do feel like we are part of close knit family – the Poolwise family. We are more than happy to recommend Keith and the Poolwise range of products to any prospective retailer.  We look forward to a continued strong working relationship with Keith and his team in the future. Murray & Kerryann Hall
    The Pool Shop - Tauranga
  • “We have been dealing with Poolwise for over 5 years now and have always found them to be extremely helpful. Throughout that time we have thrown a few ‘curve balls’ at Keith and his team and they have always responded with solutions. Nothing is too difficult and they are not afraid to try new things and look outside the box. Another aspect that we have found refreshing is their personal touch, they are genuinely interested in us and our business and will always go the extra mile to ensure that product reaches us in time…even when we have been a bit slack with our ordering! Thanks Keith, Kirstin and the team - we look forward to working together for many years to come.”
    Partridge Pools